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about usin the newsSee what is happening with BuzzFree and the community! 20072007 Press Releases:
BuzzFree Prom & Claire’s Promote Another Safe Prom Season For More Information Contact: August 28, 2007 - Claire’s Stores, Inc. is excited to announce that it will partner with BuzzFree Prom for the second year to encourage students to stay alcohol & drug free during the Spring prom season. High School students that make the BuzzFree Pledge to stay alcohol & drug free receive a BuzzFree ID entitling them to a discount at Claire’s on prom jewelry & accessories. In partnering with BuzzFree Prom, Claire’s is helping spread the message of responsible choices & bringing awareness to thousands of teens that alcohol & drugs can be dangerous. BuzzFree Prom was formed in response to sobering facts related to underage drinking consumption & driving accidents on prom night; stating that nearly half of all fatal car crashes on prom weekends involve alcohol. BuzzFree Prom wants the responsible decision on Prom night to be the smartest choice, thus BuzzFree Prom offers safe prom pointers for students & incentives to stay BuzzFree with discounts & offers for everything needed for prom night. Teens that make the pledge to stay BuzzFree during their prom season receive a BuzzFree ID Card that entitles them to a 20% off discount at Claire’s on prom jewelry & accessories. Prom night is an evening that can be planned for months & be expensive for most teens. BuzzFree Prom & Claire’s are offering teens, that want to pledge to make the smart choice of staying alcohol & drug free, ways to save on getting ready, because this is the time "where getting ready is half the fun!"® Visit www.claires.com during the 2008 Spring Prom season to learn more about this promotion, but to make the BuzzFree Pledge to stay alcohol & drug free visit www.buzzfreeprom.com. About Claire’s Claire’s Stores, Inc. is a leading specialty retailer of value-priced costume jewelry and accessories for girls and young women through its two store concepts: Claire’s and Icing. In total, more than 3,000 Claire’s and Icing stores can be found throughout the world. "Claire’s" and "where getting ready is half the fun!" are registered trademarks of CBI Distributing Corp. For more product related information, visit Claire’s website at www.claires.com or contact Heather Ausmus, Senior Marketing Coordinator, at (847)898-0741 or contact Marisa Jacobs, Vice President of Corporate Communications, at (212)594-3127. April 2007FOR IMMEDIATE RELEASE Is Sober Cool? MEDIA CONTACT: DALLAS, TX, April 12, 2007 — How do you make staying sober ‘cool’ during America’s biggest teen party season? BuzzFree Prom, part of a cause-marketing effort dedicated to teen safety and responsible behavior, announces its successful third year of offering safe alternatives to substance abuse and driving. BuzzFree is taking off in markets across the country, including Colorado, where BuzzFree is endorsed by the State PTA. Communities are encouraged to tailor it to their town’s needs, such as the case with Deming, New Mexico. County DWI Prevention Program Director, Claudia Pena contacted BuzzFree to customize the program for her town. "Our students were an accident waiting to happen," Peņa. "They would head across the border to the Mexican border town of Palomas to drink and party leaving 1,200 high school students to make the 30-minute drive back, most under the influence," says Pena. "We adopted BuzzFree Prom three years ago which attracted numerous prom-goers. "This year’s BuzzFree event will be the biggest ever. We found that even kids who planned to drink were positively influenced by the BuzzFree Prom program," stated Pena. BuzzFree begins messaging with powerful posters and a DVD which encourage responsible teen behavior. Students who sign the BuzzFree pledge to remain sober are rewarded with a BuzzFree Prom ID and this year, BuzzFree is working with Claire’s and Sally Beauty Supply which will offer ‘BuzzFreebies’ to students. "There are numerous organizations preaching zero tolerance for teens, but BuzzFree distinguishes itself as program that acknowledges and praises responsible choices that begin with signing a BuzzFree Prom Pledge," says Orchard. "Our strategy is to create more reasons to make smart choices. You know, make the grass greener on the sober side. In return for their positive behavior, BuzzFree teens are rewarded with prom merchandise discounts in local communities that adopt the program." "In our drive to be a relevant positive force for today’s teens, we have just produced our latest reality-based DVD showcasing real teens with relevant substance-abuse issues who have turned their lives around and now provide positive directions for other teens," says Orchard. "In addition, our posters, now available in Spanish, as well as English, feature graphic depictions of consequences when teens drink or use other drugs."
2006Principal for A Day - October 2006 Once a year, The Dallas Independent School District selects individuals in the Dallas Community to shadow a Principal for a Day. Liza Orchard accompanied Mrs. Murillo at Dorsey Elementary in Southeast Dallas. This year, all principals and their PFTDs gathered at a luncheon provided by Capital One to share insights and experiences, and above all, acknowledge these heroes in the community who take on the challenging and inspiring role of Principal.
BuzzFree Prom Partners with AllDorm - October 2006 BuzzFree, a cause-marketing company dedicated to teen safety on prom night and AllDorm (a brand of University Pipeline Inc), the leader in collegiate marketing, with access to more than 10 million students at 1200 four-year colleges and universities in the U.S. and Canada, are joining forces to promote BuzzFree Prom during the 2006-2007 school year. Read Full Press Release The Ultimate Prom Queen Former Miss Teen USA - October 2006 Shelley Hennig may no longer be wearing her crown but she is on to even bigger and better things. And most importantly, she still supports what she believes in. Read article from New York Magazine Shelley now has a currently plays Stephanie Johnson on daytime soap opera Days of Our Lives, and guest stars in the BuzzFree Prom DVD Assembly.
2005Teen Newsweek - Perspectives Q&A April 18, 2005 - Teen Newsweek Miss Teen USA, 18-year-old Shelley Hennig, has traveled the country warning kids about the dangers of underage drinking. In 2001, Shelley's brother, Brad, 18, was killed in a drunk driving crash. She has teamed with BuzzFree Prom, a program that urges teens to celebrate the prom without alcohol or drugs. Shelley, a high school senior in Destrehan, LA., recently spoke to TEEN NEWSWEEK. BuzzFreeŽ and Miss Teen USAŽ Kick Off a BuzzFree Prom Season Shelley Hennig, Miss Teen USA kicks off the 2005 BuzzFree Prom season. This positive peer-pressure program encourages teens to abstain from using alcohol and drugs on prom night. Miss Teen USA, 17-year-old Shelley Hennig, is this year’s spokesperson for the BuzzFree program and has a critical interest urging teens to stay safe on prom night. Shelley’s teenaged brother was killed in a drunk-driving crash three years ago in Louisiana. "I only hope that by speaking out about my brother, I can save the lives of other teenagers. As we prepare for prom, we must remember that how we look is not the most important thing. It is more important to be true to yourself and your beliefs and celebrate prom safely without drugs or alcohol," said Hennig. "If teens are worried about peer pressure, they should have an answer ready if someone offers them alcohol or drugs…and that answer should always be, ‘No." BuzzFree Prom is designed to encourage and reward responsible behavior by teens during Prom and many other youth events throughout the year. When teens sign the pledge not to drink or do drugs, they will be entitled to discounts on prom-related merchandise and activities. The BuzzFree Prom program is currently being implemented in high schools across the country. "Teenagers know that prom will be the biggest and most costly night of their lives. They will spend millions of dollars on the right apparel and make-up," says Liza Orchard, founder of Program. "We’re asking that they spend time organizing their prom activities around safe driving. With some advance planning, young people can have the night of their lives without risking their life." Some Important BuzzFree Prom Tips:
Alcohol is the No. 1 youth drug problem, killing more young people than all of the other illicit drugs combined. Last year, more than 17,000 people were killed in alcohol-related car crashes, according to the National Highway Traffic Safety Administration. Many of those deaths involve teens driving to and from prom activities. Of the crashes that occur during prom season, 63.9 percent are alcohol related. Community and school leaders interested in conducting a BuzzFree Prom in their school or community should visit www.buzzfreeprom.com or call 877-406-1286. About BuzzFree Prom BuzzFree Prom was founded in 2002 by entrepreneur and consumer promotions expert Liza Orchard and is part of BuzzFree Inc., a subsidiary of Idea Orchard, LLC. The company supports turnkey alcohol-free promotions and its mission is to provide incentive-rich environments that support responsible behavior. About Miss Teen USA The Miss Universe Organization, producers of the MISS UNIVERSEŽ, MISS USAŽ AND MISS TEEN USAŽ Pageants, is a Donald J. Trump and NBC Universal partnership. By forging relationships with organizations committed to education and action, such as SHiNE (Seeking Harmony in Neighborhoods Everyday), D.A.R.E., and (Mothers Against Drunk Driving), Miss Teen USA is armed to impact teenagers today. 2004Shelley Hennig - Miss Teen USAŽ2004 No one was more shocked than Shelley Hennig of Destrehan, Louisiana when she heard her name called as MISS TEEN USAŽ 2004 on August 6th in Palm Springs, California. This 18-year-old high school senior had a lot to talk about when she returned to school from her summer break with her new Mikimoto tiara. With dreams of succeeding in fashion or commercial print, Shelley’s first goal is to finish high school and attend New York University in New York City. In the meantime, this honor student and Senior Class Representative has been named an Academic Excellence Student at Destrehan High School. Her long list of extra-curriculum activities includes modeling, writing, art, choreography, traveling and shopping, but Shelley’s first love is dance. "I have been dancing since I was 2-years-old, and there is no better way for me to express myself than through this art!" says Hennig. Shelley is also an accomplished poetry writer with two poems published in Young Authors Book of Poetry. The youngest of three children, Shelley enjoyed being protected by both her older brothers - Glenn and Brad - until a drunk driving crash claimed Brad’s life at age 18 three years ago. Shelley, now an advocate against under-age drinking, began working with a local Louisiana non-profit organization called 'C.A.D.A' (Council on Alcohol and Drug Abuse) where she shares her family’s story of tragedy and speaks out to her peers regarding the use of alcohol and drugs. "There are some disasters you can not avoid, but it can only take one drink to change your entire future! My brother Brad is proof of that." Shelley tells the students she addresses during school visits. Shelley will spend her year as a youth advocate focusing on self-esteem issues, anti-violence and anti-drug campaigns. She will work to affect change with organizations such as Seeds of Peace, D.A.R.E., Sparrow Clubs (a national non-profit organization of school-based clubs that assist children in medical crisis), and SHiNE (Seeking Harmony in Neighborhoods Everyday), organizations committed to opening dialogues with today’s youth about the importance of communicating to create safe living, educational and social environments. The Miss Universe Organization, producers of the MISS UNIVERSEŽ, MISS USAŽ and MISS TEEN USAŽ Pageants, is a Donald J. Trump and NBC Universal partnership. By forging relationships with organizations committed to education and action, such as SHiNE (Seeking Harmony in Neighborhoods Everyday), D.A.R.E. and Miss Teen USA is armed to impact teenagers today. |
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